about her
The Story of StormSister Spatique
💅 Beauty is a Family Affair
Some people discover their passion later in life, but for me, the beauty industry has deep family roots. By age four, I was already playing "beauty shop" with my little sister in my grandmothers' salon. My mom and grandmother—both hairdressers—taught me early on that beauty isn’t just about looking good; it is about the art of taking care of people.
Following that lifelong calling, I graduated from Horst (now the Aveda Institute) in Minneapolis, and began my professional journey at the iconic Red Carpet salons in 1985. Over the years, I expanded my expertise with Regis Corporation and eventually had the honor of working alongside my grandmother in her salon.
🗓️ 30 Years Behind the Chair & Inside the Spa
The final decade of my hands-on salon and spa career was spent as the co-owner of The Salon for YOU! with my sister. This was where I truly honed my expertise in advanced hair and skincare, waxing, specialized spa body care services, and product knowledge.
Over my 30+ years as a licensed professional, I realized that retail was my absolute forte. I loved sending clients home with the perfect beauty and grooming products to continue their self-care rituals. However, I noticed that vast, real-world salon experience was largely missing from the traditional beauty counter business—and I wanted to change that.
Where did the name "StormSister" come from?
When my sister and I owned our salon together, a favorite client affectionately dubbed us the "Storm Sisters." Sturm is our family name, which translates to Storm in German. When I eventually branched out on my own, the name stuck perfectly.
🚀 The Evolution of the Storm
Driven to bridge the gap between spa expertise and the retail counter, I stepped into a new chapter:
2005: I launched StormSister Spatique online.
2006: Opened our first physical brick-and-mortar beauty boutique right here in Saint Paul, Minnesota.
2010: Took my product knowledge to the next level by formulating and launching a custom shampoo bar.
2012: Launched an exclusive lipstick collection and officially transitioned the boutique to a 100% online model to reach beauty lovers everywhere.
✨ Luxury Beauty, Curated by a Maven
Based proudly in Minnesota, StormSister Spatique is your premier online destination for luxury beauty. Because our selection is carefully curated by an industry professional who literally grew up in the salon, you can trust that every lotion, potion, and serum is chosen for exceptional quality and real results. We feature exquisite global brands that are effective, beyond reproach, and deeply committed to sustainability.
🍬 Why PEZ is Our Official Candy
I believe that beauty should be fun! Because some of my family heritage is Austrian and German—and PEZ was originally invented in Austria—I wanted to bring a piece of that joyful history to my brand.
As a sweet thank-you, a roll of PEZ is included with every single purchase, whether it's an online order, local delivery, curbside pickup, or pop-up market buy!
Thank you for being a part of StormSister Spatique. Indulge in your self-care ritual today—you deserve it!
Cheers!
Becky Sturm
🌱 Rooted in Principle: Our Core Values
StormSister Spatique is a reflection of a life built on deep-seated convictions. Five core values guide every brand partnership I make, every product I choose, and every package we ship:
Ecology & Environment: The American beauty industry often falls short in clean manufacturing and ingredient sourcing. Because of this, most of our brands are intentionally imported from Europe, where standards are exceptionally high. We curate clean, sustainable brands that protect both the planet and your well-being.
Ethics: Transparency, honesty, and integrity are non-negotiable. This applies to the products we carry, our commitment to social justice, and our care for our neighbors and the planet.
Meaningful Work: Doing work with real purpose—from helping you feel confident in your personal grooming to consulting with growing small businesses and volunteering in my Minnesota community.
Family: Our foundational anchor. Today, I work closely with my husband and two sons on everything from the brand's aesthetic to hitting the road for pop-up markets. Our customers are an extension of this close-knit family since many have been with us since day one.
Faith: A personal, private, guiding belief in something greater than myself that keeps me grounded, purposeful, and resilient through every chapter of life.
🎪 Beyond the Boutique
When I'm not curating the online shop, I am passionate about supporting fellow entrepreneurs through retail business consulting and producing leading pop-up markets within the Upper Midwest - The North.
If you're looking for business guidance or just want to connect in person, get in touch with me, or come say hello at any of the festive pop-up markets I host: