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Introducing the first safe
color specially formulated for the "hair down there." Get your betty ready!
Colors naturally, covers gray, and enhances to match your glorious locks above.
Whether you're blonde (be a true blonde now!), radiant auburn, brunette, or black, our easy-to-use, no-drip formula gives you the perfect finishing touch. From now on, when you highlight or color your hair, don't forget your betty color for the hair down there.
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